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Starts on
17 Nov
2024
Cartier: Corporate Internship Project
Immerse in an exclusive 6-week Experiential Learning Project by Cartier, offering high school students unparalleled insights into the future of luxury consumption, guided by esteemed Harvard student mentors.(Project fee is charged for providing mentoring to achieve project milestones by Learn with Leaders and Harvard student mentors. No program fee is charged by Cartier).Eligibility
Grades 8th-12th
Duration
6 Weeks
Early Application Date
10 November, 2024
[Regular Date: 13 Nov, 2024]
Program Fee for Early Applicants
USD 850
[Regular Fee: USD 1200]
Application deadline
13 November, 2024
Program Delivery
Zoom Led
About The Project
This bespoke 6-week program, curated by Cartier and facilitated via Zoom, will delve into the evolving luxury consumption patterns among Gen Z and Gen Alpha. Participants will analyze how these demographics engage with luxury today and will present their findings to Cartier, providing strategic insights for the brand's future.
About Cartier
Founded in 1847 by Louis-François Cartier, Cartier is the epitome of luxury and refinement. With a legacy of excellence, Cartier embodies a culture of respect, curiosity, and generosity, continually shaping the art of luxury brand evolution.
Cartier is globally renowned for its signed wristwatches, fine jewellery, gloriously coloured gems, Cartier LOVE bracelets and iconic Panthère collection. Its three Historical Maisons are based in Paris, London and New York and it has served as the crown jeweller to 19 royal houses. The story of Cartier is a masterpiece lesson in how a luxury brand evolves.
About the Experiential Learning Project
This project offers hands-on experience and provides valuable knowledge from Cartier to adapt their strategies and will equip students with practical insights and skills in the luxury market. The outcome of the project will be a detailed PowerPoint presentation for Cartier & supplemented by a detailed written report encapsulating all research findings and recommendations.
What You’ll Learn
Key Benefits for Students
Meet the Mentors
Gain hands-on experience to persuade
Awards & Recognitions
Showcase your achievements to the world
PROJECT GOALS
Schedule
Project Milestones and Mentoring Sessions (Every Sunday, 10am - 11.30am ET)
Date
November 17, 2024 (Sunday)
Time
10:00 am - 11:30 am(ET)
- 1.Discuss the importance of communication in understanding evolving trends.
- 2.Basics of public speaking: voice modulation and body language, focusing on presenting trends like social media’s impact on consumption.
- 1.Explore how Gen Z and Gen Alpha are likely to engage with luxury in the future, focusing on digital integration and sustainability.
10 minutes: Q&A
Date
November 24, 2024 (Sunday)
Time
10:00 am - 11:30 am(ET)
- 1.Structuring a presentation that communicates insights on generational luxury consumption habits.
- 2.Use of visual aids to highlight trends like customization and experiential consumption.
- 1.Analyze how digital natives’ preference for virtual experiences influences luxury consumption.
10 minutes: Q&A
Date
December 01, 2024 (Sunday)
Time
10:00 am - 11:30 am(ET)
- 1.Discuss leadership approaches for addressing different luxury consumption behaviors across generations.
- 2.Effective delegation when researching evolving luxury trends.
- 1.Focus on research findings on the impact of environmental consciousness and second-hand goods.
10 minutes: Q&A
Date
December 08, 2024 (Sunday)
Time
10:00 am - 11:30 am(ET)
- 1.Address challenges in presenting evolving consumer behaviors, especially how Gen Z differs from previous generations.
- 2.Active listening to peers during discussions on financial savviness and cryptocurrencies in luxury markets.
- 1.Review progress on how Gen Alpha is raised in a different environment and its impact on luxury consumption.
10 minutes: Q&A
Date
December 15, 2024 (Sunday)
Time
10:00 am - 11:30 am(ET)
- 1.Engaging an audience with complex topics like virtual reality and cryptocurrency in luxury.
- 2.Use of storytelling to explain luxury consumption trends.
- 1.Apply final touches to recommendations for global luxury brands based on Gen Alpha's expectations of sustainability and digital engagement.
10 minutes: Q&A
Date
December 22, 2024 (Sunday)
Time
10:00 am - 11:30 am(ET)
- 1.Reflecting on leadership and how to influence change in luxury marketing strategies based on generational insights.
- 1.Present a comprehensive report on how luxury brands like Cartier should adapt to Gen Alpha and Gen Z trends.
10 minutes: Q&A
PROJECT OUTCOMES
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Students
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